If Bitcoin hits $100K, What will be MicroStrategy’s Profit?

The crypto industry gets more exuberant with each passing day as Bitcoin advances towards the $100,000 mark in the ongoing high-stake bull run of 2024. Many investors and analysts are now evaluating the prospects of MicroStrategy, the largest publicly traded Bitcoin entity, that has been on a BTC acquisition spree.

MicroStrategy’s tactic in this bull run has been to accumulate Bitcoins and it is evident from its recent acquisition of 51,780 BTC for $4.6 billion at an average price of $88,627 per Bitcoin on November 18. Without any doubt, Michael Saylor, co-founder and executive chairman of the company, has always taught that Bitcoin is useful, and his approach seems ready to make good profits.

As of today, MicroStrategy owns a total of 331,200 BTC, acquired for an average of $16.5 billion. Should Bitcoin reach $100,000, its value would increase to about $33 billion. Currently, this amount translates to an unrealized gain in worth of more than $10 billion, confirming the firm’s status as a monopolistic entity concerning all corporate Bitcoin investments. 

The company’s core strategy has been acquiring Bitcoin, its investment objective since August 2020, when the firm employed surplus cash and later convertible debt to fund its purchases. Cash and equities are seen as “fiat,” as their potential for expansion is limited; however, Bitcoin can be classified as “digital gold,” according to Saylor.

Stock Market Implication

MicroStrategy’s stock is in lockstep with the price of Bitcoin and has often exceeded its increase. For instance, in 2024, MSTR shares grew by 1.23% for every $1 increase in the Bitcoin currency. This statistic is indicative of the general view of the company as a Bitcoin proxy. 

If bitcoin reaches the $100K range, some analysts expect the MSTR stock to shoot up by 50 to 75%, with the price reaching the $1800 mark. This will bring it closer to the previous all-time high of over $3000 set two bull runs of crypto ago. 

It’s no surprise that the surge in stock value has come along with growing institutional support and regulatory clarity, which paints a bright future for the resurgent cryptocurrency market. For investors, MSTR presents itself as allowing the upside of Bitcoin exposure without holding the cryptocurrency directly.

Challenges to Profitability

Despite claims that MicroStrategy will turn a profit soon, there are a few hurdles to jump. The firm has suffered losses in past quarters predominantly due to Bitcoin price fluctuations and accounting policies requiring it to produce its assets at their fair value.

 This means that any decline in price places a disproportionate burden on its “shareholders equity” metric and net income earned. 

To illustrate, just last quarter, one of such companies suffered a loss of US$1.72 per share. Also, there is no assurance that Bitcoin will reach $100,000. 

Even though the price of digital currency has started rising mainly because there has been less supply since the last halving, it is still affected by a number of other forces, including regulation, macroeconomic factors, and market sentiments.

Conclusion 

Should Bitcoin reach the $100,000 mark, this would be a turning point for the cryptocurrency market and MicroStrategy. For the company, this is not only an opportunity to make money but also proof of its innovative philosophy regarding the management of digital assets. 

With the prospects of more than $10 billion in unrealized gains, MicroStrategy has been able to showcase the disruptive effects of cryptocurrencies within corporate finance. Nevertheless, the way ahead has its challenges. Risks such as market fluctuations, changes in legislation, and global economic factors may influence the future of Bitcoin and MicroStrategy.

Also Read: MicroStrategy to Raise $500M in Debt for Bitcoin Purchase

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