Bitcoin Magazine
Prominent financial advisor Ric Edelman has drawn a parallel between purchasing bitcoin today and investing in Amazon back in 1999.
During a Thursday interview with Bitcoin Magazine TV, the founder of Edelman Financial Engines also shared his expectation that the leading cryptocurrency’s price will reach $500,000 by the year 2030.
Recently, the top cryptocurrency traded at nearly $76,522 following a 1% increase over the preceding day. The digital coin experienced its strongest rally in years in August, rebounding after months of trading below $65,000—a level far below its October peak of $126,080.
“Back in 1999, people were arguing over whether to invest in Amazon,” Edelman noted. “Nobody has that argument — everybody owns it, and Bitcoin will have the same trajectory in the future.”
Addressing the asset’s valuation, Edelman explained that while he anticipates bitcoin hitting $500,000, it could climb even higher if investors ultimately allocate more than 1% of their assets to the cryptocurrency.
As Edelman stated: “If everybody in the world allocates 1% of assets to bitcoin, that translates to a $500,000 price — it’s really that simple.”
“You don’t have to go to a website and look at that arithmetic, and there’s nothing that I see that’s going to interfere [with my price prediction] — in fact, just the opposite.”
JUST IN: $337 billion asset manager founder Ric Edelman predicts Bitcoin will go to $500,000 by 2030
"My prediction is actually kind of low compared to many others."
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— Bitcoin Magazine (@BitcoinMagazine) September 17, 2026
“I have a feeling we’re going to discover that my prediction is wrong on two counts: one, it’ll be more than $500,000, and second, it’ll probably be before 2030,” he added.
As a noted American author and financial advisor, Edelman has maintained a long-standing advocacy for bitcoin. He shared with BMTV that he faced mockery when introducing the leading cryptocurrency to others back in 2013.
“I was booed off many a stage in 2013, 2014, trying to convey to my colleagues in the financial services field to pay attention to [Bitcoin],” he remarked, noting that most traditional finance professionals now at least recognize that the asset is “here to stay.”
Frequently Asked Questions
Who is Ric Edelman?
Ric Edelman is a top American financial advisor, author, and the founder of Edelman Financial Engines.
What is Ric Edelman’s bitcoin price prediction?
Edelman predicts bitcoin will reach $500,000 by 2030, though he believes it could achieve that price sooner and go even higher.
What comparison did Edelman make regarding bitcoin?
He compared buying bitcoin today to buying Amazon shares back in 1999.
