Fresh regulatory guidelines from the SEC may soon allow financial advisors to hold Bitcoin on behalf of their clients, a shift where Coinbase is already playing a pivotal custody role. Shan Aggarwal, the company’s inaugural Chief Business Officer, discusses how Coinbase currently safeguards the majority of Bitcoin ETFs and assists the broader advisor network. He views these updated rules as a way to broaden Bitcoin accessibility, with Coinbase supplying the foundational infrastructure.
Chapters:
00:00 How the SEC’s New Advisor Rules Could Bring Bitcoin to Wealth Managers
01:13 What BlackRock and JPMorgan Want From Bitcoin Infrastructure
02:16 What Will Drive the Next Wave of Bitcoin Adoption
03:28 Can the Coinbase One Card Turn Spenders Into Bitcoin Owners?
04:22 Coinbase’s Trillion-Dollar Stablecoin Opportunity
05:14 Coinbase and Citi Bring Stablecoin Payments to Merchants
05:56 Sponsor: SALT Lending
06:26 How Coinbase Customers Are Using Bitcoin Lightning
07:37 Will AI Agents Pay in Bitcoin or Stablecoins?
08:30 Coinbase Expands Into Collectibles and Everyday Bitcoin Rewards
Frequently Asked Questions
What is Shan Aggarwal’s role at Coinbase?
Shan Aggarwal serves as Coinbase’s first-ever Chief Business Officer.
How does Coinbase support Bitcoin ETFs?
Coinbase custodies the majority of Bitcoin ETFs and provides the infrastructure for them.
What new rules could impact wealth managers?
New SEC rules could allow financial advisors to hold Bitcoin for their clients.
Which major financial institutions are involved with Coinbase infrastructure?
BlackRock, JPMorgan, and Citi work with Coinbase regarding infrastructure, stablecoins, and merchant payments.


